How to Determine if Your Copywriter is Worth It
If you want to use the internet to generate an income, you'll need a web site. That website must be well written, particularly if you're hoping it will generate an income. Unless you are an accomplished copywriter yourself, you will want to hire a copywriter to develope the text for your website. An expert copywriter can help you generate more money than you could hope to see if you tried to write the copy yourself. Of course, not all copywriters are great. Some are just awesome. Some just wish they had talent and are trying to make a bit of money because someone told them writing online would be easy. Here are tips on how you can tell the difference.
Does the writer have a web site of his or her own? Any copywriter that wants to write web copy must have a website that houses their biography, their resume, several samples and whatever else they feel the need to share. If they don't have a website of their own, how will they be able to help you with your own website? Examine the copy used on this website as well. If you notice many grammar and spelling errors, this is a terrible sign.
How favorably do you react as you read the copywriter's own text? This goes beyond the simple finding of grammatical and syntax errors. Do you have any form of emotional response to the words on the website? Does it make you like the the copywriter? Does it make you click to read feel like you want to find out more about the writer and keep on reading? Does the website copy make you feel like you want to hire that writer immediately? Does the copy make you want to run the other way? Does it make you furious? All of these are crucial responses and you need to pay attention to them.
Look into the writer's's background a bit. Look for reviews on unbiased web sites and online discussion boards. It is probable that the only reviews on the copywriter's site are going to be positive ones. You want to do a search for the writer's name to find out if there are any testimonials or reviews on web sites that aren't run by or able to be faked by the writer him or herself. Pay attention to these reviews. It is a good idea to ask the writer to give you references as well. You need to actually contact each reference and obtain an honest opinion about the copywriter from each person.
See to it that you spend at least a little time browsing the samples supplied by the writer. It is a good idea to ask for samples beyond those that are available on the web site. This is especially crucial when you're trying to employ a writer who claims to be an expert in a particular subject. If the writing sounds like a regurgitated Wikipedia article, you better find another copywriter.
There area lot of ways to figure out whether or not a copywriter is worth hiring. You must do some homework and try to find out more about the writer in terms of his or click here her integrity, reputation and personal character.